Since 2015, Maroc Franchise Value has advised and supported clients throughout their franchise development, in Morocco and internationally. From franchise readiness assessments and marketing tools to franchisee recruitment and management, our experts work alongside your team to structure and grow your network while respecting the values of your concept.
We provide tailored support for the specific challenges of your project. Our consultants advise management teams, network directors and entrepreneurs on every aspect of network growth. Our close-knit team builds a strong working relationship with each client, whatever their concept, activity or objectives. Drawing on experience across several brands, we support both project implementation and management. Our consultants listen to your needs and offer professional, personalised support from start to finish.
1 — Our services
- Franchise readiness assessment.
- Franchise development action plan.
- Franchisor financing.
- Training.
- Implementation of the operations manual.
- Support in recruiting future franchisees.
- Ongoing franchisor support.
We can also support the four key phases of creating your network.
Step 1 — Prepare your franchise offer
Assessment and strategy
We model your activity and estimate future revenue for both you and your franchisees.
Contracts and pre-contractual information
Working with specialist lawyers, we define your legal requirements and coordinate their implementation, including franchise agreements and OMPIC formalities.
Know-how manual and training materials
We organise and write the concept’s operating materials and define how they will be transferred to franchisees.
Step 2 — Launch your franchise offer
Profiling and recruitment support
We introduce prospective franchisees who fit your values and your activity.
Development marketing
We increase the visibility of your offer to generate inbound applications.
Contract-signing schedule
From first contact to signature, we organise candidate relationship management to improve conversion into franchise agreements.
Step 3 — Sign your first franchisees
Application management
We qualify contacts and organise initial recruitment meetings.
Signing-process coaching
We share the sector’s good practices to improve your relationships.
Development manager’s operations manual
Scripts, tools and techniques: we train your internal project manager.
Step 4 — Launch your franchisees
Franchise opening schedule
From contract signature to opening, the future franchisee follows a structured learning and preparation pathway.
Recruiting network staff
We help you integrate network coordinators, development managers and trainers: new skills required for your new role as franchisor.
Network assistance and coordination
We work alongside you to answer franchisee questions and support one of the key foundations of a successful network: a well-prepared launch for every franchisee.
2 — Keys to success
A franchise network succeeds through a team working closely with its leader. With Maroc Franchise Value, you work with sector specialists and approach franchising professionally. You benefit from quality support and informed advice adapted to your activity and brand. We mobilise the resources and know-how needed for your project.