UnderstandClarify the project’s challenges
DecideBase decisions on practical insights
StructureTurn your thinking into an action plan
Maroc Franchise Value’s existing presentation draws on experience from more than 50 franchise launches in Morocco since 2012. Our support includes in-house experts, consultants and technical writers, quality-focused tools and processes, and access to a dedicated digital platform.
Whether you are already a franchisor or preparing to become one, this franchise guide addresses the questions involved in building a network in Morocco and internationally. Step by step, our consultants help you launch and improve your franchise offer with tailored solutions and dedicated tools.
Becoming a franchisor
- Why develop a franchise network, and what are its advantages?
- Am I suited to becoming a franchisor?
- Is my concept ready for franchising?
- How can I improve the pilot unit?
Assessment and strategy
- How should entry fees and royalties be calculated?
- Why prepare a business plan?
- What does creating a franchise network cost?
- What is geomarketing used for?
Legal framework
- What legal obligations apply to franchising?
- What is pre-contractual disclosure?
- What does a franchise agreement contain?
- What is an agreed franchise territory?
Know-how and training
- What is an operations manual?
- Why choose an online operations manual?
- How should franchisees be trained?
Candidate acquisition and recruitment
- How can franchise candidates be attracted?
- Why create a dedicated franchise webpage?
- How should franchisees be recruited?
Network support
- What is network coordination for?
- How do you recruit a network coordinator?
Network management and development
- How do you assess and improve the network?
- What is franchise development marketing?
- Which digital solutions improve network operations?
Head-office recruitment and training
- How should head office be organised?
- How do you manage development-team performance?
- What does a franchise development manager do?
Property strategy
- What is a commercial lease?
- How do you choose business premises?